Hands-on workshops with the Capital One leadership team revealed a branding strategy and customer experience that redefined banking. By learning from existing 360 Café test sites, the new strategy removed the points-of-friction present in traditional retail banking and empowered customers by incorporating various types of technology.

Union Square, one of NYC’s most bustling areas, was chosen as the home for the newly evolved Café environment. By taking advantage of the high-volume of pedestrian and vehicular traffic, the Café became a crucial feature within the banking experience and transformed the retail branch into an iconic community hub.

Hungryroot wanted to unleash the flavor of vegetables, to celebrate them, bring them to the center of the plate, and make them craveable.

Instead of competing with companies like Blue Apron or Seamless in the grocery and restaurant delivery markets, Hungryroot took on the packaged food segment by creating alternatives to convenient frozen and shelf-stable meals by using fresh and healthy ingredients.

Like the dishes themselves, we created a brand that balances appetite and health, exploration and convenience, joy and satisfaction.

Smith+Nephew underwent a brand evolution that represented a fundamental shift in business strategy and brand purpose. The evolution presented an opportunity to generate engagement and ownership across the organization by extending the new brand, its purpose, and cultural pillars to all sites.

A clearly distilled environmental brand strategy was developed that gave direction to brand application, provided alignment on consistent approaches for program roll-out, and helped sell the approach to senior leadership and decision makers.

The updated SoBe packaging included an overhaul of the graphic system and an introduction of proprietary bottle designs with contours and textures that mimicked the trademarked lizard icon. The new look helped SoBe to forge its own identity in the growing enhanced-water market and generated a 167% increase in year-over-year sales.

The Aerion Corporation requested a set of design concepts for its Supersonic Business Jet, the AS2. The specific task was to create three interior concept designs, each for a unique and geo-cultural market: North America, Europe/Russia/Middle East, and China/Asia. The challenge would be to match the interior form and visual style with the aircrafts’ amazing performance. The new designs blend culture, regional materials, and elegant forms that embody the absolute pinnacle of performance and luxury.

Following a period of merger and acquisition activity, we delivered a global brand refresh for BNY Mellon that ensured the brand would be consistently applied across all sites.

Because environmental design provides such a tangible brand experience, it’s one of the best tools to establish and reinforce brand identity. We developed a modular, standardized brand implementation system that included globally sourced materials, furniture and finishes, and used brand colors, messaging, and patterns to create an immersive and energetic environment that positively influences how employees and visitors interact with the brand.

CookieJar started with a very basic concept. Everyone loves cookies — cookies make us happy. So we created a brand that was fun and fresh, like their baked goods, and then extended the graphics and colors to all packaging and marketing channels.

We introduced Wells Fargo to the East Coast following their acquisition of Wachovia Bank. Inspired by the time-honored 159-year history, the rebranding effort leveraged the iconic stagecoach and the newly developed ‘Reigns & Roads’ environmental graphic system. ATMs became beacons for both mid and long-range brand presence in high-traffic urban environments, and high-impact, street-facing digital delivered a unique look and feel for each independent financial category.

Storelli Sports was bringing two new goalkeeper gloves to market. We used that as an opportunity to evolve the brand’s overall look and feel.

The concept of ‘energy’ inspired the new Electric and Lightning and influenced the introduction of colors and patterns that support the brand’s innovative, powerful, and technical personality.

The evolution leverages product and lifestyle photography that highlight the preparation, craft, and attention to detail that’s required to succeed at the goalkeeper position and extends to visual assets for all marketing channels.

Built in 1954, The Fontainebleau Hotel is one of the most historically and architecturally significant hotels on Miami Beach. As part of its renovation and expansion, we were challenged with creating a new culture that blends the glamour of its golden era past with the luxury of the present and style of the future.

The rebranding effort included the updated naming and identity of more than 30 on-site restaurants, retail outlets, night clubs, and lounges. The overall design package touched all resort signage, retail packaging, merchandise, web, and collateral.

Brazil’s largest OEM, Embraer, is known around the world as a leading manufacturer of commercial aircraft. Embraer leadership wanted to grow the brand’s reputation in the executive jet market and build awareness of their private and business aircraft products.

We developed a branding program that closed the gap between the perceptions of Embraer and its true scope as a global, cross-category aircraft company.

Amneal is a dynamic pharmaceutical company with a growing brand. Through a collaborative partnership, we developed and implemented a host of brand activations. From event pop-ups and signage to high-impact internal branding, the structured 3D visual framework extends their brand culture into the built environment. It reinforces their core values and reflects their innovative legacy.

In order to better support Oracle’s ongoing site acquisition strategy, we engaged in a focused survey program that highlighted specific characteristics, technical details, and branding requirements for each specific site. The survey information was synthesized with Oracle’s existing brand standards as the basis for the development of a new sign family and environmental branding system.

The new system could be centrally manufactured and easily installed across Oracle’s global network of sites. The control of quality, sustainability, and attention to detail ensured consistency across their diverse portfolio of offices and facilities and delivered a significant cost savings.

Capital One’s acquisition of ING Direct USA inspired a unique banking experience that coupled the desire to drive ‘boots through the door’ with a need to initiate customer conversations.

The 360 Cafés were designed to be warm and inviting with comfortable armchairs, fresh brewed coffee, digital interactive screens, and flex spaces that could support local start-up, small business and community initiatives.

We tested the Café environment in Boston, Chicago, New York City, and San Francisco before eventually introducing the Capital One Flagship location in Union Square (NYC).

The American Express Rewarding Lives campaign wanted to recognize Earving ‘Magic’ Johnson for his incredible on and off-court accomplishments. We created Man, Myth, Magic, a celebration of Magic that was televised at the Shrine Auditorium in Los Angeles and promoted as the official ‘tip-off’ of NBA All-Star Weekend.

The event brought together a first-time reunion of the ‘Showtime’ Lakers and included an assemblage of NBA legends like Bill Russell, Dr. J., Earl Monroe, George Gervin, and Walt Frazier — live performances included bands like Earth, Wind & Fire, and OutKast with special guests like Wayne Brady, Andy Garcia, Chris Tucker, and the NBA on TNT broadcast crew.

Prior to the North American product launch, we developed concept studies with Russian Standard Vodka that optimized their brand expression. Concepts Involved evolution of the identity and unification of the packaging system.

Truman’s Gentleman’s Groomers is a start-up retail brand created by three mainstream professional men who grew tired of going to traditional salons in search of a worthy haircut.

Inspired by old world pubs, Truman’s introduced an entirely novel grooming experience that offers a place to relax with a well-stocked bar, overstuffed red leather barber chairs, and giant plasma-screens, and provides classic services like simple beard trims, shaves, shoe shines, and massage.