Following a period of merger and acquisition activity, we delivered a global brand refresh for BNY Mellon that ensured the brand would be consistently applied across all sites.

Because environmental design provides such a tangible brand experience, it’s one of the best tools to establish and reinforce brand identity. We developed a modular, standardized brand implementation system that included globally sourced materials, furniture and finishes, and used brand colors, messaging, and patterns to create an immersive and energetic environment that positively influences how employees and visitors interact with the brand.