Hands-on workshops with the Capital One leadership team revealed a branding strategy and customer experience that redefined banking. By learning from existing 360 Café test sites, the new strategy removed the points-of-friction present in traditional retail banking and empowered customers by incorporating various types of technology.

Union Square, one of NYC’s most bustling areas, was chosen as the home for the newly evolved Café environment. By taking advantage of the high-volume of pedestrian and vehicular traffic, the Café became a crucial feature within the banking experience and transformed the retail branch into an iconic community hub.