Built in 1954, The Fontainebleau Hotel is one of the most historically and architecturally significant hotels on Miami Beach. As part of its renovation and expansion, we were challenged with creating a new culture that blends the glamour of its golden era past with the luxury of the present and style of the future.

The rebranding effort included the updated naming and identity of more than 30 on-site restaurants, retail outlets, night clubs, and lounges. The overall design package touched all resort signage, retail packaging, merchandise, web, and collateral.