Hungryroot wanted to unleash the flavor of vegetables, to celebrate them, bring them to the center of the plate, and make them craveable.

Instead of competing with companies like Blue Apron or Seamless in the grocery and restaurant delivery markets, Hungryroot took on the packaged food segment by creating alternatives to convenient frozen and shelf-stable meals by using fresh and healthy ingredients.

Like the dishes themselves, we created a brand that balances appetite and health, exploration and convenience, joy and satisfaction.