The American Express Rewarding Lives campaign wanted to recognize Earving ‘Magic’ Johnson for his incredible on and off-court accomplishments. We created Man, Myth, Magic, a celebration of Magic that was televised at the Shrine Auditorium in Los Angeles and promoted as the official ‘tip-off’ of NBA All-Star Weekend.

The event brought together a first-time reunion of the ‘Showtime’ Lakers and included an assemblage of NBA legends like Bill Russell, Dr. J., Earl Monroe, George Gervin, and Walt Frazier — live performances included bands like Earth, Wind & Fire, and OutKast with special guests like Wayne Brady, Andy Garcia, Chris Tucker, and the NBA on TNT broadcast crew.