Storelli Sports was bringing two new goalkeeper gloves to market. We used that as an opportunity to evolve the brand’s overall look and feel.

The concept of ‘energy’ inspired the new Electric and Lightning and influenced the introduction of colors and patterns that support the brand’s innovative, powerful, and technical personality.

The evolution leverages product and lifestyle photography that highlight the preparation, craft, and attention to detail that’s required to succeed at the goalkeeper position and extends to visual assets for all marketing channels.